Programme Aims

• To provide a critical overview of business within a local, national and global context.
• To prepare students for a career in business or management either as an employee or entrepreneur
• To enable students to apply their knowledge, skills and experience within a real world business environment and become effective global citizens.

Knowledge & understanding

• Comprehensive and detailed knowledge and understanding of the sources, uses and management of financial accounting.
• Comprehensive and detailed knowledge and understanding of strategies for effective people management and leadership.
• Comprehensive and detailed knowledge and understanding of different approaches for marketing, including market segmentation, targeting, positioning and generating sales alongside customer satisfaction and loyalty.
• Comprehensive and detailed knowledge and understanding of the process of developing enterprising and innovative ideas for new or existing products/services recognising the ethical responsibilities of entrepreneurs and owner/managers

Intellectual skills

By the end of this programme students should be able to demonstrate:

• The ability to review, synthesise and critically evaluate relevant and appropriate literature and research methodologies.
• Critical engagement with a range of data related to business.
• The ability to analyse facts and circumstances to determine the cause of a problem and identify and select appropriate solutions.

Practical skills

By the end of this programme students should be able to demonstrate:

1. The ability to formulate a business idea and recognise the necessary steps to set up a business.
2. The utilisation of effective listening, negotiation, persuasion and networking skills for an effective career as an employee or entrepreneur.
3. Effective numeracy skills through the use of quantitative methods to manipulate, evaluate and estimate from a range of data sources.

Transferable / key skills

By the end of this programme students should be able to demonstrate:

1. The ability to articulate and explain information through verbal and non-verbal formats appropriate to a business environment.
2. Effective team working and collaboration as an employee or entrepreneur.
3. The capacity for independent learning and decision-making and the ability to work autonomously for lifelong learning.
4. Critical reflection upon current knowledge, skills and experience and applicability for operating as an employee or entrepreneur.

e-Learning

• The programme will utilise the Marjon digital learning environment to its full potential.
• Staff will support student’s digital literacy using virtual
• forums to stimulate discussion and debate outside of scheduled teaching time. Use of the video
• conferencing will enable students to collaborate with businesses, live link with international
• guest speakers or interact with other business students across the globe.
• The Programme Leader will encourage and support staff in their digital literacy development to
• enable the University to differentiate itself on the use of technology in its academic offer.